Blog Archives

Blog Archives

P22 Piezo ad

Ad for the PRS P22 Piezo:
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The PRS/L.R. Baggs piezo system creates both electric and acoustic tones from one guitar. Many piezo systems fall short with acoustic tones, but the P22 is amazing. We almost couldn’t believe our ears when we heard the model played. We were excited to create an ad sharing this new model with the world.
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This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

Thicker, More ad

Ad for the PRS SE 245:
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The SE 245 featured a unique set of specs that would appeal to certain musicians. PRS wanted to get the word out with a print ad that would ‘pop’ out of a guitar magazine.
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This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

Fewer Clams ad

Ad for new line of PRS acoustic guitars:
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The price point of this new line was historically lower than any other PRS acoustic, PRS hoped to connect with a different demographic with the introduction of the SE amplifier line. The copywriting challenge was to announce the lower price point in an understated manner, staying true to PRS’s clean and sophisticated brand image. We effectively solved this challenge by using some imagery combined with copy and a play on words.
………………..
This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

Small Bucks ad

Advertisement  for a new line of PRS amplifiers:
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The price point of this new line was historically lower than any other PRS amplifier, PRS hoped to connect with a different demographic with the introduction of the SE amplifier line. The copywriting challenge was to announce the lower price point in an understated manner, staying true to PRS’s clean and sophisticated brand image. We effectively solved this challenge by using some imagery combined with copy and a play on words.
………………..
This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.