Blog Archives

Blog Archives

P22 Piezo ad

Ad for the PRS P22 Piezo:
………………..
The PRS/L.R. Baggs piezo system creates both electric and acoustic tones from one guitar. Many piezo systems fall short with acoustic tones, but the P22 is amazing. We almost couldn’t believe our ears when we heard the model played. We were excited to create an ad sharing this new model with the world.
………………..
This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

Cracked Code ad

Ad for the PRS Rules of Tone campaign:
………………..
Over Paul Reed Smith’s years experimenting, learning, inventing and creating guitars and guitar elements, he wrote 21 Rules of Tone. Though the actual Rules of Tone document is a trade secret, Paul opened up to the public to share some of his coveted knowledge. This was a great opportunity for PRS to engage with their audience and to create brand loyalty. Our ad drove a very large amount of web traffic to the Rules of Tone website, generating buzz and getting people across the web talking about Paul’s revelations.
………………..
This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

Unfaithful ad

Ad for the PRS Studio model:
………………..
The PRS Studio model was a very exciting addition to the PRS line. This model featured  new engineering innovations offering many sounds and  switching options – and they all sounded incredible. Our thought was that this model was so versatile and toneful, a guitarist loyal to another brand would switch to playing the PRS Studio.
………………..
This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

No Compromises ad

Ad for the PRS 2 Channel Amplifier:
………………..
Historically, guitar amplifiers with multiple channels offered a variety of sounds, but there were often  sacrifices in one or both of the channels. PRS created a 2 Channel Amplifier that was strong in both channels. There were no compromises when playing through either channel, hence our headline “Two Channels, No Compromises.”
………………..
This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

Thicker, More ad

Ad for the PRS SE 245:
………………..
The SE 245 featured a unique set of specs that would appeal to certain musicians. PRS wanted to get the word out with a print ad that would ‘pop’ out of a guitar magazine.
………………..
This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

Fewer Clams ad

Ad for new line of PRS acoustic guitars:
………………..
The price point of this new line was historically lower than any other PRS acoustic, PRS hoped to connect with a different demographic with the introduction of the SE amplifier line. The copywriting challenge was to announce the lower price point in an understated manner, staying true to PRS’s clean and sophisticated brand image. We effectively solved this challenge by using some imagery combined with copy and a play on words.
………………..
This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

Small Bucks ad

Advertisement  for a new line of PRS amplifiers:
………………..
The price point of this new line was historically lower than any other PRS amplifier, PRS hoped to connect with a different demographic with the introduction of the SE amplifier line. The copywriting challenge was to announce the lower price point in an understated manner, staying true to PRS’s clean and sophisticated brand image. We effectively solved this challenge by using some imagery combined with copy and a play on words.
………………..
This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.