P22 Piezo ad

Ad for the PRS P22 Piezo:
The PRS/L.R. Baggs piezo system creates both electric and acoustic tones from one guitar. Many piezo systems fall short with acoustic tones, but the P22 is amazing. We almost couldn’t believe our ears when we heard the model played. We were excited to create an ad sharing this new model with the world.
This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

  • advertising design
  • copywriting

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