No Compromises ad

Ad for the PRS 2 Channel Amplifier:
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Historically, guitar amplifiers with multiple channels offered a variety of sounds, but there were often  sacrifices in one or both of the channels. PRS created a 2 Channel Amplifier that was strong in both channels. There were no compromises when playing through either channel, hence our headline “Two Channels, No Compromises.”
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This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

  • advertising design
  • art direction - photography
  • copywriting