Ad for the PRS Rules of Tone campaign:
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Over Paul Reed Smith’s years experimenting, learning, inventing and creating guitars and guitar elements, he wrote 21 Rules of Tone. Though the actual Rules of Tone document is a trade secret, Paul opened up to the public to share some of his coveted knowledge. This was a great opportunity for PRS to engage with their audience and to create brand loyalty. Our ad drove a very large amount of web traffic to the Rules of Tone website, generating buzz and getting people across the web talking about Paul’s revelations.
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This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.