Ad for the PRS Studio model:
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The PRS Studio model was a very exciting addition to the PRS line. This model featured  new engineering innovations offering many sounds and  switching options – and they all sounded incredible. Our thought was that this model was so versatile and toneful, a guitarist loyal to another brand would switch to playing the PRS Studio.
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This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.